Early
Catalogs
This
catalog is the 1949 version and it has great original artwork by Gus Maanum
on the cover. His artwork shows up in a great deal of the advertising media
used by Bell Auto Parts. We have selected some significant and representative
ads from this catalog to share with you on this site.
This cover
is from the 1956 Catalog. This catalog shows the shift in focus to proprietary
products like the Cragar engine adaptors and the new line of helmets.
Bell catalogs
can be found at automotive swap meets and on sites like EBAY from time to
time. They are a great historical reference just like an early Sears Catalog
shows what the customer of the period was likely to order.
All
images and content the property of Bell Auto Parts, Inc. A California Corp.
© 2002
This
great cover shot of a very early (before WWII) Bell Auto Parts catalog proves
that George Wight also had some experience with direct marketing. He probably
handed these out at local events and mailed them to a customer list he kept.
I have not seen an advertisement that mentions a catalog. The midget on the
cover looks like a Cragar Junior that was a "house car" owned by George.
